6 Reasons to Use Pop Culture in Your Social Media Strategy

Let’s go back to one of my favorite eras: the late ‘90s.

Imagine you’re surfing Internet Explorer on your dial-up connection, minding your own business as you research fansites, games, and chatrooms. Life is good.

Then suddenly, you’re assaulted by a flurry of pop-up ads coming from every corner of your screen, flashing sales and discounts for who-knows-what in your face.

You quickly try to click the X, but the stupid ad thinks it’s funny and moves across the screen as you hover.

I’m glad those days are over, but I’m afraid history is starting to repeat itself.

In the age of social media, many brands still have trouble adapting to the type of content their audiences expect and actually want.

With traditional media, like brochures, radio spots, billboards, or commercials, brands had one shot to get their message across. Their time, space, and budget was limited, so their marketing was straightforward and promotional. Its only goal was to make sure your audience knew about your company, products, and services.

This is pretty much the complete opposite of how social media works. We’ve said it time and time again — social media is not the place to plaster your digital fliers. It’s a place to be…