6 Steps to Turn Ordinary Customers into Passionate Groupies

From Taylor Swift’s adoring “Swifties,” to Lady Gaga’s feisty “Little Monsters,” Justin Bieber’s dedicated “Beliebers,” and Beyonce’s fierce “Beyhive,” there are lots of passionate fan bases out there. My favorite has to be J.Lo’s sassy J.Lovers, or the new crowd of Lizzo’s unified “Lizzbians.”

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Brianne Fleming

Brianne Fleming

I write about brands and boy bands. Marketing and social media instructor at UF. Pop culture lover. Host of the Making the Brand podcast. www.briannefleming.com