Jun 7, 2021Member-onlyBrands: How to Jump in on Trending Topics without Getting CanceledIf you knew all of your potential customers were going to a party, wouldn’t you try to make an appearance? Real-time trending topics are like parties on social media. It’s where your audience hangs out, and where your brand should, too. From the latest news in music, TV, sports, or…Content Marketing4 min readContent Marketing4 min read
Jun 7, 2021Member-onlyThe Streisand Effect: A Must-Know for Every Marketer or PR ProYou don’t have to be a Barbra Streisand fan or have grown up in her era of music to know just how respected she is. She is known as one of the greatest voices of all time. But beyond her voice and music legacy, we can thank Barbra Streisand for…Consumer Behavior4 min readConsumer Behavior4 min read
Jun 7, 2021Member-onlyThis Simple Content Idea Works Every TimeContent creation usually requires a lot of trial and error, but for a content idea that ALWAYS works, I looked to some of my favorite movie scenes for inspiration. Like in Miss Congeniality when the frumpy FBI agent Grace Hart becomes a stunning pageant queen.Content Marketing4 min readContent Marketing4 min read
Jan 18, 2021Member-onlyWhat the Spice Girls Teach Us About Brand PurposeIf you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. If it weren’t for them, I certainly would have had a much harder time making friends on the playground. I owned the CDs…Brand Purpose4 min readBrand Purpose4 min read
Nov 3, 2020Member-only‘The Fresh Prince of Bel-Air’ on Brand StorytellingThe Fresh Prince of Bel-Air theme song is one of those timeless classics. In fact, I love it so much, I recently awarded it the top spot on a podcast where I ranked the top five ’90s sitcom theme songs. …Storytelling4 min readStorytelling4 min read
Sep 23, 2020Member-onlyTRL and the Magic Formula for Creating Raving FansIf you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music. On September 14, 1998, a little show called Total Request Live (TRL) premiered on MTV. It was a driving force that helped launch the career…Community Engagement4 min readCommunity Engagement4 min read
Jul 16, 2020Member-onlyPop-Up Video’s Lesson for Content CreatorsIt’s wild to think that TikTok has become a vehicle for people to discover music. Growing up, I turned to traditional media to fuel my passion for music — radio, print, and television. One TV show I always gravitated toward was VH1’s Pop-Up Video. Although it only aired from 1996…Content Creation4 min readContent Creation4 min read
Jun 30, 2020Member-onlyMarketers, Put Your Brand Voice on AutotuneWhen you hear the word autotune, who comes to mind? If you’re a pop culture fanatic, you may think of Cher, who is often credited as the first artist to experiment with autotune with her 1998 single, “Believe.”Brand Voice4 min readBrand Voice4 min read
May 13, 2020Member-onlyThis Writing Tip Explains Why “All Too Well” is Taylor Swift’s Best SongDuring a performance for NPR’s Tiny Desk Concert series last year, Taylor Swift addressed something I’ve known for quite some time: her best song is “All Too Well.” Several media outlets have ranked Taylor’s songs over the years, and “All Too Well” is almost always at #1. …Taylor Swift6 min readTaylor Swift6 min read
Apr 5, 2020Member-only8 Personal Branding Moves to Survive an Unpredictable Job MarketI saw on the news that 6.6 MILLION people have applied for unemployment amid the coronavirus pandemic. This makes my heart hurt. Aside from social distancing, I wanted to help any way I knew how. …Personal Branding5 min readPersonal Branding5 min read