Brands: How to Jump in on Trending Topics without Getting Canceled

If you knew all of your potential customers were going to a party, wouldn’t you try to make an appearance? Real-time trending topics are like parties on social media. It’s where your audience hangs out, and where your brand should, too. From the latest news in music, TV, sports, or movies, chiming in on pop culture trends demonstrates your brand’s personality. They are your…