‘The Fresh Prince of Bel-Air’ on Brand Storytelling

Brianne Fleming
4 min readNov 3, 2020

The Fresh Prince of Bel-Air theme song is one of those timeless classics. In fact, I love it so much, I recently awarded it the top spot on a podcast where I ranked the top five ’90s sitcom theme songs. Whether you’re listening to it on your couch or at the bar, you can’t help but bop along.

Most sitcom intros are set to a feel-good track, like Full House’s “Everywhere You Look” or Friends, “I”ll Be There For You”. But The Fresh Prince of Bel-Air theme song takes us on a journey with a story. In fact, “story” is mentioned in the first line in the song.

I’m sure I don’t have to remind you, but it starts off like this:

Now, this is a story all about how

My life got flipped-turned upside down

And I’d like to take a minute

I’ll tell you how I became the prince of a town called Bel Air

This first verse sets the stage and the visuals in the opening credits illustrate the storyline.

But what if the Fresh Prince theme song went a little differently? What if the lyrics said:



Brianne Fleming

I write about brands and boy bands. Marketing and social media instructor at UF. Pop culture lover. Host of the Making the Brand podcast. www.briannefleming.com