This Simple Content Idea Works Every Time

Content creation usually requires a lot of trial and error, but for a content idea that ALWAYS works, I looked to some of my favorite movie scenes for inspiration.

Like in Miss Congeniality when the frumpy FBI agent Grace Hart becomes a stunning pageant queen.

Or in Clueless, when Tai Frasier gets a makeover and goes from stoner to stunner.

Or the iconic scene in She’s All That, when the class geek Laney Boggs makes an entrance down the stairs, stunning Freddie Prinze Jr. with her beauty.

If you haven’t guessed it by now, the surefire content idea I’m referring to is transformations.

Why Transformations Work Every Time You Publish One

Transformational content is versatile.

It’s not only people that undergo transformations. So can places, companies, and things. Any brand has the potential to share them.

We see this often on social media any time we see a person’s physical, mental, or behavioral traits transform. But an inspiring before-and-after can also apply to products, DIY projects, home renovations, or workplace culture.

Transformations are authentic.

But only if you communicate them correctly… Don’t skip right to the good part.

Even a good testimonial can be a bad testimonial. For a transformation to be the most effective, you have to show the full story. Paint a picture of the bad, the ugly, and then the good. This gives the transformation more meaning and impact.

If you have a satisfied customer, don’t just share a happy-go-lucky quote. Help your audience understand their original problem…