TRL and the Magic Formula for Creating Raving Fans
4 min readSep 23, 2020
If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music.
On September 14, 1998, a little show called Total Request Live (TRL) premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshells like Britney and Christina, boy bands like BSB and *NSYNC, and rappers like…