TRL and the Magic Formula for Creating Raving Fans

Source: MTV

If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music.

On September 14, 1998, a little show called Total Request Live (TRL) premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshells like Britney and Christina, boy bands like BSB and *NSYNC, and rappers like…