What the Spice Girls Teach Us About Brand Purpose

If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. If it weren’t for them, I certainly would have had a much harder time making friends on the playground.

I owned the CDs, saw Spice World in theaters, and had school supplies with their faces on them. My only regret is never having seen them…