If you knew all of your potential customers were going to a party, wouldn’t you try to make an appearance? Real-time trending topics are like parties on social media. It’s where your audience hangs out, and where your brand should, too. From the latest news in music, TV, sports, or…


You don’t have to be a Barbra Streisand fan or have grown up in her era of music to know just how respected she is. She is known as one of the greatest voices of all time. But beyond her voice and music legacy, we can thank Barbra Streisand for…


Content creation usually requires a lot of trial and error, but for a content idea that ALWAYS works, I looked to some of my favorite movie scenes for inspiration.

Like in Miss Congeniality when the frumpy FBI agent Grace Hart becomes a stunning pageant queen.


If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. If it weren’t for them, I certainly would have had a much harder time making friends on the playground.

I owned the CDs…


The Fresh Prince of Bel-Air theme song is one of those timeless classics. In fact, I love it so much, I recently awarded it the top spot on a podcast where I ranked the top five ’90s sitcom theme songs. …


Source: MTV

If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music.

On September 14, 1998, a little show called Total Request Live (TRL) premiered on MTV. It was a driving force that helped launch the career…


It’s wild to think that TikTok has become a vehicle for people to discover music. Growing up, I turned to traditional media to fuel my passion for music — radio, print, and television.

One TV show I always gravitated toward was VH1’s Pop-Up Video. Although it only aired from 1996…


When you hear the word autotune, who comes to mind?

If you’re a pop culture fanatic, you may think of Cher, who is often credited as the first artist to experiment with autotune with her 1998 single, “Believe.”


Image Source: Getty / Kevork Djansezian

During a performance for NPR’s Tiny Desk Concert series last year, Taylor Swift addressed something I’ve known for quite some time: her best song is “All Too Well.”

Several media outlets have ranked Taylor’s songs over the years, and “All Too Well” is almost always at #1. …


It’s simple: branding is a success when you become memorable.

You may be overwhelmed wondering how to differentiate your personal brand. But the good news is, you don’t need to be the best in your field or have the biggest following to make an unforgettable impression.

One of the simplest…

Brianne Fleming

I write about brands and boy bands. Marketing and social media instructor at UF. Pop culture lover. Host of the Making the Brand podcast. www.briannefleming.com

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