Marketers, Put Your Brand Voice on Autotune

When you hear the word autotune, who comes to mind?

If you’re a pop culture fanatic, you may think of Cher, who is often credited as the first artist to experiment with autotune with her 1998 single, “Believe.”

But if there’s anyone who's known for using autotune consistently, it’s hip hop artist, T-Pain. In fact, he’s so strongly associated with autotune that an iPhone app called “I Am T-Pain” was created to mimic the effect.

Every one of T-Pain’s songs brings me back to my college days when I actually looked forward to going to the club. He had hits like Bartender, Buy U a Drank, and I’m N Luv with a Stripper just to name a few.

These songs cut through the late 2000s competitive hip-hop scene. T-Pain was up against artists like Lil Wayne, Drake, T.I., Flo-Rida and Jay-Z and yet he still produced hit after hit.

The Secret to Brand Voice Differentiation

Marketers can relate to T-Pain’s position as an artist. Your category is crowded. Whether it’s your personal brand or your business, you’ve got your own set of competitors.