If you knew all of your potential customers were going to a party, wouldn’t you try to make an appearance? Real-time trending topics are like parties on social media. It’s where your audience hangs out, and where your brand should, too. From the latest news in music, TV, sports, or movies, chiming in on pop culture trends demonstrates your brand’s personality. They are your chance to become the life of the party!

The tricky part is that these content opportunities are unexpected. Despite our best efforts to plan a content calendar and get ahead, we can’t predict what becomes popular…


You don’t have to be a Barbra Streisand fan or have grown up in her era of music to know just how respected she is. She is known as one of the greatest voices of all time. But beyond her voice and music legacy, we can thank Barbra Streisand for helping create a social phenomenon called ‘The Streisand Effect’. And it’s absolutely something every marketer should know about.

What is The Streisand Effect?

Let’s rewind back to 2003.

Long before drones were created, a company called California Coastal Records Project captured an aerial photograph of Barbra Streisand’s sprawling beachfront mansion on the coast of Malibu…


Content creation usually requires a lot of trial and error, but for a content idea that ALWAYS works, I looked to some of my favorite movie scenes for inspiration.

Like in Miss Congeniality when the frumpy FBI agent Grace Hart becomes a stunning pageant queen.


If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. If it weren’t for them, I certainly would have had a much harder time making friends on the playground.

I owned the CDs, saw Spice World in theaters, and had school supplies with their faces on them. My only regret is never having seen them in concert.

But as an adult fan looking back on the Spice Girls’ legacy, I think about what I learned from them. For one, they taught me how…


The Fresh Prince of Bel-Air theme song is one of those timeless classics. In fact, I love it so much, I recently awarded it the top spot on a podcast where I ranked the top five ’90s sitcom theme songs. Whether you’re listening to it on your couch or at the bar, you can’t help but bop along.

Most sitcom intros are set to a feel-good track, like Full House’s “Everywhere You Look” or Friends, “I”ll Be There For You”. But The Fresh Prince of Bel-Air theme song takes us on a journey with a story. …


Source: MTV

If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music.

On September 14, 1998, a little show called Total Request Live (TRL) premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshells like Britney and Christina, boy bands like BSB and *NSYNC, and rappers like Eminem and Ludacris.

For me, TRL was my daily after-school ritual. I looked forward to exclusive interviews and music video premieres. But the best part was seeing which videos would clinch the…


It’s wild to think that TikTok has become a vehicle for people to discover music. Growing up, I turned to traditional media to fuel my passion for music — radio, print, and television.

One TV show I always gravitated toward was VH1’s Pop-Up Video. Although it only aired from 1996 to 2002, there are so many takeaways from this show that we can apply to content creation today.

If you don’t remember Pop-Up Video, it was a mini music video marathon where fun facts would pop up onto the screen. …


When you hear the word autotune, who comes to mind?

If you’re a pop culture fanatic, you may think of Cher, who is often credited as the first artist to experiment with autotune with her 1998 single, “Believe.”


Image Source: Getty / Kevork Djansezian

During a performance for NPR’s Tiny Desk Concert series last year, Taylor Swift addressed something I’ve known for quite some time: her best song is “All Too Well.”

Several media outlets have ranked Taylor’s songs over the years, and “All Too Well” is almost always at #1. Here’s a quote from a write-up in Rolling Stone by Rob Sheffield:

“You can schaeden your all over the celebrity she reputedly sings about, but on the best day of your life you will never inspire a song as great as freude ‘All Too Well.’ Or write one.”

And this is not an…


It’s simple: branding is a success when you become memorable.

You may be overwhelmed wondering how to differentiate your personal brand. But the good news is, you don’t need to be the best in your field or have the biggest following to make an unforgettable impression.

One of the simplest and fastest ways to stand out is to define a signature look or style that becomes uniquely yours. This can be expressed in many ways, including how you dress or wear your hair. After all, there’s a reason they call it a fashion statement.

Unmistakable Personal Branding Examples from Your…

Brianne Fleming

I write about brands and boy bands. Marketing and social media instructor at UF. Pop culture lover. Host of the Making the Brand podcast. www.briannefleming.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store